Video Production

Produced a branded instructional video demonstrating how to add alt text to an existing Instagram post. This project highlights my ability to plan, produce, and package educational video content from concept through delivery while maintaining a clear, professional brand presence.

The video includes a custom intro, branded thumbnail, and end slide with contact information and cross-platform references, creating a cohesive and recognizable viewing experience. I structured the content to be concise, visually clear, and accessible, ensuring viewers could easily follow the process while reinforcing overall brand credibility.

This piece demonstrates my ability to transform technical screen recordings into polished, client-ready media assets. By separating capture, editing, and visual branding into distinct production stages, I ensured clarity, consistency, and a cohesive final product aligned with brand standards.

Production Workflow

This project followed a three-stage production pipeline to ensure technical accuracy, audio clarity, and brand consistency throughout the final deliverable.

Technical Capture (Loom)
Recorded a high-definition screen capture focused on clear UI navigation and instructional flow, ensuring accurate and readable visual demonstration.

Editing & Audio Production (CapCut)
Edited and sequenced the footage, recorded and integrated voiceover, and layered background audio to create a smooth, cohesive viewing experience.

Visual Branding & Packaging (Canva)
Designed and integrated branded intro and outro sequences, custom thumbnail, and end slide with contact information to deliver a fully packaged, brand-consistent media asset.

Tools Used

Loom — Screen capture and instructional recording
CapCut — Video editing, voiceover integration, and audio sequencing
Canva — Thumbnail design, intro/outro creation, and brand packaging